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Growth proposal 2026
More interior renovation projects of €20,000 and up, within 50 km of Brussels
A new website on SEOmachine, plus Google Ads and Meta Ads built to filter out shoppers — tested first, scaled after six months.
Context
RenoBim × VaramediaWhere RenoBim stands today
A strong interior renovation business with a too quiet online presence
690+
projects completed
7+
years of experience
50 km
radius around Brussels
24h
response time
Project figures as published by RenoBim on renobim.be. Service area based on your own briefing: Grimbergen, Brussels and 50 km around it.
What stands out
- Mixed-language pages: Dutch and BEFR URLs often contain English copy (e.g. Contact).
- Six service pages without a keyword structure per city in the 50 km zone.
- Bathrooms, your strongest niche, has no dedicated campaign or page set.
- The site is managed by an external partner, so every change goes through them.
What that costs
- Around 10 calls and emails a month, but almost only shoppers without budget.
- €300 to €500 a month in ads with no view on cost per qualified project.
- Instagram shows the craft, but nothing converts that attention into requests.
Lead quality
RenoBim × VaramediaYour real problem is not volume
From shoppers to projects of €20,000 and up
Today
Ten contacts, two maybes
- Calls and emails from Facebook, Instagram and ads, mostly people without budget.
- You qualify in two to three minutes on the phone, but that time adds up every week.
- Nothing filters price shoppers before they reach you.
With us
Qualification before the phone rings
- Ads and pages name the project profile: interior renovation from €20,000.
- The quote form asks scope, timing and budget range, so shoppers drop out themselves.
- LeadPilot logs source, service and city per request, so we optimise on qualified projects, not clicks.
- Reporting shows cost per qualified project, not cost per click.
Why us
RenoBim × VaramediaWhy a construction specialist
We do not “do marketing”. We do renovation marketing.
We know the trade
Bathrooms, kitchens and full interior renovation have their own search behaviour, season and buying cycle. We do not need a briefing to understand a €20,000 bathroom.
We know the buyer
A homeowner planning a bathroom compares for weeks. Our pages and ads are built for that journey, not for a quick click.
Built on our own platforms
SEOmachine, AdPilot, TrendWatcher and LeadPilot were built for service businesses like yours, not rented from a generic toolset.
You went looking for an agency with real construction experience. That is exactly the only kind of client we work for.
Opportunity
RenoBim × VaramediaThe opportunity
Three levers that together steer the flow of requests
01
A website that sells
Dutch, French and English, a dedicated page per service and per region with a quote form within two clicks.
02
Buy and earn visibility
Google Ads for people searching now, Meta Ads for homeowners nearby, SEO for the long run.
03
Measure every euro
Every request traceable to source, service and region. Budget goes where the projects come from.
Approach in practice
RenoBim × VaramediaHow we work with construction and renovation firms
What we put in place
Renovation firms
A page per service and city
A new site on SEOmachine with a dedicated landing page for every service and every region, so ads never land on a generic homepage.
Bathroom and kitchen work
Test small, then scale
A six month test phase on a limited budget, after which budget moves to the campaigns with the lowest cost per request.
Full renovation projects
Every request traceable
Meta Ads with real project photography and follow up through LeadPilot, with source, service and region logged per request.
We do not publish client performance figures without written permission. Reference numbers and contactable references are shared on request during the kick off.
Approach
RenoBim × VaramediaOur pillars
Four pillars, one team
SEO
Included in every package. Service and city pages, technical foundation, local visibility in Brussels and 50 km around it.
CRO
Quote form, project gallery and references are tested until the site delivers requests. We work until it is right.
Advertising
Google Ads on buying intent, Meta Ads on neighbourhood and property type. Test small first, then scale what works.
AI stack
SEOmachine, AdPilot, TrendWatcher, SEO audit and LeadPilot run the daily work.
Website
RenoBim × VaramediaA new website that keeps producing content
- Trilingual NL, FR and EN, cleanly separated — no more English copy on Dutch or BEFR URLs.
- A page per interior renovation service and per city in your 50 km zone, bathrooms first.
- The content engine writes and publishes new project and service pages every month.
- Fast, secure hosting with updates, backups and migration from your current provider.
- Every service and city gets its own landing page for the ads, with budget qualification in the form.
Platform
RenoBim × VaramediaPlatform
Us versus other platforms
What you want
Other platforms
Edit pages yourself
Yes
Yes
Publish news yourself
Yes
Yes
Manage forms yourself
Yes
Yes
Multilingual NL / FR / EN
Built in
Add-on or manual
Technical maintenance
Varamedia
You or a partner
Hosting and updates
Included
Separate
SEO and AI structure
Standard
Needs configuration
Content engine writing pages
Every month
Not available
No black box
Everything you want to manage yourself, you keep managing yourself. The difference is who carries the maintenance and what is built in by default.
Hosting, updates and the technical layer are ours. The SEO and AI structure is there from day one, so every service and region page is ready for ads.
AI stack
RenoBim × VaramediaVaramedia in-house platforms
The engine behind the work
Advertising
RenoBim × VaramediaGoogle Ads and Meta Ads
Test first, then turn it up
Phase 1 — month 1 to 6
Low key testing
- Media budget in line with today: €300 to €500 a month, but spent on qualified demand only.
- Google Ads on buying intent for bathrooms first, then kitchens and full interior renovation.
- Meta Ads with your own project and Instagram content, targeted at homeowners within 50 km of Brussels.
- Copy and forms state the project profile, so people below €20,000 self-select out.
Phase 2 — from month 7
Scale what works
- Budget increases only after phase 1 shows an acceptable cost per qualified project.
- Deeper coverage of the strongest cities and postal codes inside the 50 km zone.
- French language campaigns for Brussels, plus remarketing and video on completed projects.
- Link building and authority work are added in the top package.
Media budget is not included in the fee and is paid directly to Google and Meta.
Roadmap
RenoBim × VaramediaFirst six months
Roadmap
Month 1
Build
Structure, NL/FR/EN copy and design on SEOmachine. Migration from your current provider and tracking set up.
Month 2
Live
Website online, SEO foundation active, first test campaigns launched.
Month 3 to 4
Test
Adjust ads, pages and forms based on the data.
Month 5 to 6
Confirm
Lock in winning campaigns, decide on scaling up.
We do not promise a fixed number of revisions. We work until it is right.
Investment
RenoBim × VaramediaInvestment
Two packages
Growth — month 1–6
€950 / month
- New website on SEOmachine. One off build €4,950.
- SEO included: service and region pages, technical follow up.
- Google Ads and Meta Ads in test phase, via AdPilot.
- Monthly reporting on traffic, rankings and ad spend.
Scale — from month 7
€1,650 / month
- Everything in Growth, plus scaled campaigns and French language coverage for Brussels.
- Extra minisites via SEOmachine for high-potential services or regions.
- TrendWatcher monitors renovation demand per region and season.
- Link building, authority work and LeadPilot on every request, only in this package.
Fixed platform costs: SEOmachine content engine €50 per month plus hosting €425 per year.
Media budget not included. SEO is in both packages. Link building only in the top package. Prices excluding VAT.
Next step
RenoBim × VaramediaNext step
Start month 1 with the website, month 2 with the first campaigns
1
Approve this proposal
We schedule the build on SEOmachine.
2
60 minute kick off
Lock in services, regions and languages.
3
Live within 6 weeks
Website online and test campaigns running.